An Unexpected Turn in the Music Scene

In an astonishing shift within the music industry, Xzibit, initially signed by UFC superstar Conor McGregor, has swiftly climbed the charts, eclipsing established hip-hop icons in both the United States and Ireland. This surge followed an influential nod from none other than Snoop Dogg, marking a significant upturn less than 24 hours after the endorsement.

The Catalyst of Viral Promotion

Triggered by Snoop Dogg’s enthusiastic Instagram endorsement of Xzibit’s album, ‘Kingmaker,’ which showcased him purchasing it amid other chart-topping records, the dynamics in the music charts underwent a dramatic shift. Originally trailing behind Snoop Dogg’s leading track, ‘Iz It a Crime?’, ‘Kingmaker’ not only caught up but also ascended to dominate Spotify’s Top Albums chart both in the United States and Ireland.

Rising to the Top

Xzibit took to social media to express his gratitude and excitement about the unexpected climb. His post highlighted not only his triumph over the charts but also a deep appreciation for his supporters:

“What a difference a day makes. KINGMAKER, the 5-star West Coast rocket, is #1 in USA AND #1 in Ireland—THANK YOU, THANK YOU, THANK YOU, FAMILY. I am humbled and grateful. The music is speaking for itself and US!!! Let’s keep it going. I appreciate all the love!”

Behind the Scenes of a Chart-Topping Hit

‘Kingmaker’ symbolizes more than just a chart resurgence; it is a testament to McGregor’s label, Greenback Records, and their influence in reigniting a veteran artist’s career. This 20-track album blends classic vibes with cutting-edge production, showcasing a gamble that has paid off handsomely for McGregor and his musical project.

The Strategic Return of a Music Veteran

At 49 years old, Xzibit has demonstrated that age is but a number in the competitive music industry by adopting a strategy many have overlooked: authenticity and allowing the music to lead the way. With Snoop Dogg’s backing and Kendrick Lamar closely following, Xzibit’s resurgence is not just a personal victory; it’s a strategic repositioning in hip-hop. McGregor is now poised to leverage this momentum, aiming to elevate more artists to legendary status under his label.