Re/Done Welcomes New CEO Philip Prado to Spearhead Brand Expansion and Innovation
Re/Done, the renowned Los Angeles-based denim brand, is excited to announce Philip Prado as its new Chief Executive Officer. With an impressive two-decade tenure in luxury fashion, Prado is set to drive the brand into new realms of growth and relevance.
Experience and Vision at the Helm
Philip Prado, formerly of leading fashion houses such as Calvin Klein, Burberry, and Gucci, has taken the reins at Re/Done at a crucial time of expansion and innovation. His expertise as the former Global Chief Merchandising Officer of Gucci and Senior Vice President of Merchandising for the Americas, has refined his ability to merge creative vision with commercial success. At Re/Done, Prado plans to foster the brand’s distinctive heritage while venturing into new product categories and global markets.
Building on a Strong Foundation
Since its inception in 2014, Re/Done has not only revamped vintage denim but has also formed alliances with iconic American brands like Hanes and Champion. Today, the brand is celebrated for its distinct apparel and has cultivated a strong community across various creative fields.
- Extended product lines reflecting modern tastes and silhouettes
- Sustained emphasis on sustainability and superior craftsmanship
- A growing international presence, with boutiques across the United States, France, and South Korea
Re/Done’s ethos of authenticity and innovation remains more relevant than ever, appealing to a discerning clientele including celebrities like Kendall Jenner and Gigi Hadid.
Strategic Expansion and New Opportunities
Under Prado’s leadership, Re/Done aims to enhance its direct-to-consumer channels and boost its e-commerce strategies on shopredone.com. The brand is also set to expand its retail presence with plans for new boutiques in New York, London, and additional locations in Asia. These initiatives are backed by Style Capital, a Milan-based private equity firm, which has recently become the majority shareholder, reinforcing its confidence in Re/Done’s long-term growth and global strategy.
Reinforcing Leadership
Joining Prado in steering Re/Done towards a promising future is Susan Chokachi, the new Chair of the Board. Chokachi brings her extensive background as a former executive at Gucci, further solidifying the brand’s leadership structure amid this expansion.
With new leadership and a clear vision for the future, Re/Done is poised to elevate its market position, staying true to its roots while embracing new opportunities.
For more information about Re/Done and its innovative strategies under Philip Prado, visit shopredone.com.
